Selecting which segments of a population of customers to serve is called ________.

Selecting which segments of a population of customers to serve is called market segmentation. Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, interests, and priorities. The goal of this process is to identify specific segments of the market that a company can effectively reach and serve with tailored marketing strategies and products.

By focusing on particular segments, businesses can optimize their marketing efforts, improve customer satisfaction, and increase overall sales. Market segmentation can be based on various criteria including demographics (age, gender, income), psychographics (lifestyle, values), geographic location, and behavior (purchase history, brand loyalty). Ultimately, effective market segmentation enables organizations to better meet the unique needs of their customers.