Joey has learned that about 5 percent of people who click on her digital media ads actually buy one of her products. This is known as the rate.

The percentage of people who click on Joey's digital media ads and subsequently make a purchase is referred to as the conversion rate. The conversion rate is a key performance indicator (KPI) in digital marketing that helps businesses understand the effectiveness of their advertising efforts.

In this case, Joey has a conversion rate of 5%. This means that for every 100 people who click on her ads, approximately 5 people will go on to buy a product. Understanding this rate can help Joey optimize her marketing strategies, budget allocation, and ad content to potentially increase the number of conversions. Additionally, analyzing factors such as the target audience, ad placement, and call-to-action can lead to improved results.