Which YouTube ad targeting option allows advertisers to show their ads to people who have previously visited their website

The YouTube ad targeting option that allows advertisers to show their ads to people who have previously visited their website is called Remarketing. Remarketing leverages the data collected through Google Ads to identify users who have interacted with your website or app. These users can then be targeted with specific ads on YouTube, effectively allowing businesses to re-engage potential customers who have already expressed interest in their products or services.

Using remarketing can increase the chances of conversion by reminding previous visitors of their interest and encouraging them to return to the site. This strategy is particularly useful for driving sales, as it targets users who are already familiar with the brand.