In Google Ads, what tool can you use to track the path that visitors take through your website after clicking on an ad?

To track the path that visitors take through your website after clicking on an ad in Google Ads, you can use the "Google Analytics" tool. Here are the steps to set it up:

1. Sign in to your Google Ads account.
2. Click on the "Tools & Settings" icon in the upper right corner of the page.
3. Under the "Measurement" section, select "Google Analytics".
4. If you already have a Google Analytics account, click on "Link" to connect it with your Google Ads account. If you don't have an account, click on "Set up" to create a new one.
5. Follow the instructions to complete the linking process or the setup of a new Google Analytics account.
6. Once the linking is done, you can access the Google Analytics reports by clicking on the "Tools & Settings" icon and selecting "Google Analytics" again.
7. In the Google Analytics dashboard, you can navigate to the "Behavior" section and select "Behavior Flow" to see the path that visitors take on your website after clicking on an ad.

By using Google Analytics, you can gain valuable insights into user behavior, track conversions, and optimize your ad campaigns based on the data collected.