Which targeting option allows you to show your ads to people who have previously visited your website?

The targeting option that allows you to show your ads to people who have previously visited your website is called Remarketing or Retargeting. This strategy involves tracking users who have interacted with your site and displaying tailored ads to them as they browse other sites or use social media platforms.

Remarketing is effective because it targets users who are already familiar with your brand and products, increasing the likelihood of conversion. It typically utilizes cookies to follow users and serves ads that remind them of their previous interactions, potentially encouraging them to return and complete a purchase. Overall, remarketing strategies can help improve the efficiency of advertising spend by focusing on an audience that has shown interest.