Which promotional element is one of the most expensive forms of promotion?Select one:a.Sales promotionb.Public relationsc.Personal sellingd.Advertising
Question
Which promotional element is one of the most expensive forms of promotion?
Select one:
- a. Sales promotion
- b. Public relations
- c. Personal selling
- d. Advertising
Solution
The promotional element that is often considered one of the most expensive forms of promotion is d. Advertising.
Explanation:
Advertising involves paying for space or time to disseminate promotional messages through various media, including television, radio, print, and online platforms. The costs associated with advertising can be substantial, especially for high-reach campaigns, as it includes expenses for media buying, creative production, and possibly even celebrity endorsements.
While personal selling and other forms of promotion can also incur significant expenses, advertising typically requires a larger upfront investment to cover widespread exposure. Additionally, the ongoing cost of maintaining an advertising campaign can contribute to its overall high expense in comparison to other promotional elements.
In summary, among the options provided, advertising stands out as the most costly form of promotion.
Similar Questions
Which is the most credible source of promotional element in the consumer's mind?Select one:a.Sales promotionb.Advertisingc.Personal sellingd.Public relations
Which of the following is NOT a component of the marketing mix?Select one:a.Profitb.Productc.Priced.Promotion
Which of the following is a component of the promotional mix?Select one:a.Product designb.Distribution channelsc.Personal sellingd.Cost structure
Advertising a line of products on social media is considered which type of cost?
Which promotional tool is known for building immediate sales rather than relationships? Direct marketing Sales promotion Personal selling Public relations
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.