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Which promotional element is one of the most expensive forms of promotion?Select one:a.Sales promotionb.Public relationsc.Personal sellingd.Advertising

Question

Which promotional element is one of the most expensive forms of promotion?

Select one:

  • a. Sales promotion
  • b. Public relations
  • c. Personal selling
  • d. Advertising
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Solution

The promotional element that is often considered one of the most expensive forms of promotion is d. Advertising.

Explanation:

Advertising involves paying for space or time to disseminate promotional messages through various media, including television, radio, print, and online platforms. The costs associated with advertising can be substantial, especially for high-reach campaigns, as it includes expenses for media buying, creative production, and possibly even celebrity endorsements.

While personal selling and other forms of promotion can also incur significant expenses, advertising typically requires a larger upfront investment to cover widespread exposure. Additionally, the ongoing cost of maintaining an advertising campaign can contribute to its overall high expense in comparison to other promotional elements.

In summary, among the options provided, advertising stands out as the most costly form of promotion.

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