Which of the following is NOT an element of the marketing mix?*1 pointDistributionProductTarget marketPricing

To identify which option is NOT an element of the marketing mix, let's first clarify the components of the marketing mix, often referred to as the 4 Ps:

1. Product: This refers to the item being offered to meet consumer needs.
2. Price: This involves the amount of money consumers must pay to obtain the product.
3. Place (Distribution): This refers to how the product is delivered to the consumer, including the channels through which it is sold.
4. Promotion: This encompasses all the ways of communicating with potential customers about the product.

Now comparing the options given:

• Distribution: This falls under the 'Place' component of the marketing mix.
• Product: This is one of the core elements of the marketing mix.
• Target market: This refers to the specific group of consumers that a business aims to serve, which is not one of the original 4 Ps but rather a consideration for whom the marketing mix is designed.
• Pricing: This is directly part of the marketing mix.

Final Answer

The correct answer is Target market, as it is NOT an element of the traditional marketing mix.