PRIZM is a segmentation scheme that defines the country based on what type of clusters?1 pointOccupationalGeographicCohortDemographic

PRIZM is a segmentation scheme that defines the country based on Geographic and Demographic clusters.

Here's a step-by-step explanation:

1. PRIZM stands for Potential Rating Index by Zip Market. It's a marketing tool developed by Claritas, a company that provides marketing services.

2. The PRIZM segmentation scheme classifies every U.S. household into one of 66 demographic and behaviorally distinct types, or "segments," to help marketers discern those consumers' likes, dislikes, lifestyles, and purchase behaviors.

3. PRIZM combines demographics, consumer behavior, and geographic data to help marketers understand and reach their customers and prospects.

4. It does this by dividing households into groups based on a variety of factors including income, education, occupation, and other demographic characteristics.

5. These groups are then placed into neighborhoods which are geographically close, creating clusters.

6. Therefore, PRIZM is a segmentation scheme that defines the country based on both Geographic and Demographic clusters.