_____________ is a determinant of profit, sales volume, demand, and market share.Answer choicesSelect only one optionREVISITProductPlacePricePromotion
Question
_____________ is a determinant of profit, sales volume, demand, and market share.
Answer choices
Select only one option
- REVISIT
- Product
- Place
- Price
- Promotion
Solution
The correct answer is Price.
Analysis: Price is a crucial determinant in marketing and economics. It influences profit margins, as higher prices can lead to greater profits, assuming costs remain constant. Price also affects sales volume; if a product is priced too high, it may result in reduced demand, whereas a lower price may increase sales volume. Additionally, price plays a significant role in determining demand; consumers often assess the value of products based on their price. Finally, market share can be impacted by pricing strategies, as competitive pricing can attract more customers and increase a company's share of the market.
Thus, among the options provided (Product, Place, Price, Promotion), price is the most decisive factor influencing profit, sales volume, demand, and market share.
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