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Paid search/PPC gets about __ of clicks while organic/natural search gets about __ of clicks.30%; 70%25%; 75%60%; 40%75%; 25%

Question

Paid search/PPC gets about __ of clicks while organic/natural search gets about __ of clicks.

  • 30%; 70%
  • 25%; 75%
  • 60%; 40%
  • 75%; 25%
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Solution

To properly analyze the performance of paid search (PPC) and organic search, it's important to consider the typical distribution of clicks between these two channels in online marketing. Generally, studies and reports suggest that organic search tends to attract a larger proportion of clicks compared to paid search.

  1. Paid Search (PPC) Clicks: Research indicates that paid search gets about 25-30% of clicks.
  2. Organic Search Clicks: Conversely, organic search dominates the click distribution, often capturing around 70-75% of clicks.

In this context, the most common ratio observed in the industry is that paid search gets about 30% of clicks while organic search gets approximately 70% of clicks. Therefore, the final answer would typically be:

Final Answer: Paid search gets about 30% of clicks while organic search gets about 70% of clicks.

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