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Shalaka is interning at a web agency. She knows the basics of HTML, Java and WordPress. Would you call her a T-shaped marketer?YesNo

Question

Shalaka is interning at a web agency.

She knows the basics of HTML, Java and WordPress. Would you call her a T-shaped marketer?
Yes
No

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Solution

To determine if Shalaka can be considered a T-shaped marketer, we need to understand the concept of a T-shaped marketer. A T-shaped marketer is someone who has a broad understanding of various marketing disciplines (represented by the horizontal part of the T) and also possesses deep expertise in one or more specific areas (represented by the vertical part of the T).

In this case, Shalaka has knowledge of HTML, Java, and WordPress, which are technical skills related to web development. While these skills are valuable in the context of a web agency, they primarily fall under the technical aspect of marketing rather than the broader marketing disciplines such as market research, branding, content strategy, or social media marketing.

Based on the information provided, it seems that Shalaka's expertise is more focused on the technical side of web development rather than having a broad understanding of various marketing disciplines. Therefore, it would be more accurate to say that Shalaka is not a T-shaped marketer at this stage.

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