What is the term for the process of monitoring and managing your Google Ads account to ensure compliance with Google's policies?

The term for the process of monitoring and managing your Google Ads account to ensure compliance with Google's policies is "Account Stewardship."

Account stewardship involves regularly reviewing and optimizing your advertising campaigns to align with Google's advertising standards and community guidelines. It encompasses several key activities, including monitoring ad performance, ensuring that all advertisements adhere to Google’s policies regarding content, targeting, and user experience. This proactive approach helps to mitigate the risk of disapproval or suspension of your ads.

Additionally, account stewardship may involve analyzing the effectiveness of your campaigns, making necessary adjustments based on performance metrics, and staying updated with any changes to Google’s advertising policies. By maintaining account stewardship, you not only enhance the success of your advertising efforts but also build a positive relationship with the platform and its users.