What is the term for a set of keywords, ads, and bids that is used to manage a group of products in a Google Shopping campaign?

The term you're looking for is Product Group. In Google Shopping campaigns, product groups allow advertisers to organize their products into different segments based on various attributes such as brand, category, or custom labels. This segmentation helps in better managing keywords, ads, and bids for a specific collection of products.

By using product groups, advertisers can tailor their bidding strategies and ad placements according to the performance of specific products or product categories, enabling more efficient use of advertising budgets. The flexibility in defining product groups allows for refined targeting, making it easier to analyze which segments perform best and optimize the campaign accordingly. Overall, product groups play a crucial role in enhancing the effectiveness of Google Shopping ads by providing structure and control over advertising efforts.