Offering a collectible with one's purchase is an example of what kind of sales promotion?Group of answer choicesRebateBuy on, get one freePremiumSampling
Question
Offering a collectible with one's purchase is an example of what kind of sales promotion?
- Rebate
- Buy one, get one free
- Premium
- Sampling
Solution
Break Down the Problem
- Identify the key elements of the question.
- Determine what type of sales promotion is being described.
Relevant Concepts
- Sales Promotions: Sales promotions can include various strategies such as rebates, premium offerings, buy one get one free (BOGO), and sampling.
- Rebate: A partial refund to the buyer.
- BOGO: Buy one, get one free promotion.
- Premium: A collectible or additional item offered with a purchase.
- Sampling: Providing a sample product for consumers to try.
Analysis and Detail
- The scenario describes offering a "collectible" with a purchase.
- A collectible is commonly categorized as a premium because it adds value to the purchase without requiring additional payment.
- Therefore, these promotions aim to enhance the perceived value of the product while encouraging the sale.
Verify and Summarize
The answer fits the definition of a "premium" because it involves providing an additional item — in this case, a collectible — as part of the purchase.
Final Answer
The answer is Premium.
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