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Offering a collectible with one's purchase is an example of what kind of sales promotion?Group of answer choicesRebateBuy on, get one freePremiumSampling

Question

Offering a collectible with one's purchase is an example of what kind of sales promotion?

  • Rebate
  • Buy one, get one free
  • Premium
  • Sampling
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Solution

Break Down the Problem

  1. Identify the key elements of the question.
  2. Determine what type of sales promotion is being described.

Relevant Concepts

  1. Sales Promotions: Sales promotions can include various strategies such as rebates, premium offerings, buy one get one free (BOGO), and sampling.
    • Rebate: A partial refund to the buyer.
    • BOGO: Buy one, get one free promotion.
    • Premium: A collectible or additional item offered with a purchase.
    • Sampling: Providing a sample product for consumers to try.

Analysis and Detail

  1. The scenario describes offering a "collectible" with a purchase.
  2. A collectible is commonly categorized as a premium because it adds value to the purchase without requiring additional payment.
  3. Therefore, these promotions aim to enhance the perceived value of the product while encouraging the sale.

Verify and Summarize

The answer fits the definition of a "premium" because it involves providing an additional item — in this case, a collectible — as part of the purchase.

Final Answer

The answer is Premium.

This problem has been solved

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