The web address line of a Google Ads search advertisement is called the ______ URL.

The web address line of a Google Ads search advertisement is called the Final URL.

In digital advertising, particularly with Google Ads, the Final URL is the actual web address where users are directed after they click on an ad. This URL should lead to a page that matches the advertisement's promise, ensuring a seamless experience for users and potentially increasing conversion rates. It's essential that the Final URL is relevant to the ad content and provides valuable information or offers that align with user expectations. Additionally, within the interface of Google Ads, there is also a concept known as the "Display URL," which is often a simplified version of the Final URL and may not be the actual destination URL presented to users. The clear distinction between these URLs helps advertisers track and optimize their campaigns effectively.