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It is referred to as active audience members use media content to create meaning, and meaningful experiences, for themselves.

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It is referred to as active audience members use media content to create meaning, and meaningful experiences, for themselves.
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Solution 1

This statement is referring to the Active Audience Theory. This theory suggests that consumers of media content are not just passive recipients of information and entertainment, but are actively engaged in interpreting and making sense of the content in their own unique ways.

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