Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

Optimization Score is a Google Ads feature that provides advertisers with a percentage score along with recommendations on how to improve their campaigns. Here's a step-by-step guide on how it works:

1. Access your Google Ads account: Log into your Google Ads account where you want to check the Optimization Score.

2. Go to Recommendations: On the left-hand side of your Google Ads dashboard, you'll find a tab labeled "Recommendations". Click on it.

3. View your Optimization Score: Your Optimization Score is displayed at the top of the Recommendations page. It's a percentage score ranging from 0% to 100%. A score of 100% means that your campaign is fully optimized according to Google's algorithm.

4. Review the recommendations: Below your Optimization Score, you'll find a list of recommendations provided by Google. These are specific actions you can take to improve your campaign's performance. They could include suggestions to adjust bids, fix ads that aren't running, or use new features.

5. Apply or dismiss recommendations: For each recommendation, you can choose to apply it or dismiss it. If you apply a recommendation, your Optimization Score will increase. If you dismiss a recommendation, your score won't change, but Google will understand that this recommendation is not relevant for you.

6. Monitor your score: Your Optimization Score is dynamic and will change as you make changes to your campaigns or as Google's algorithms update. Regularly check your score and the associated recommendations to keep your campaigns optimized.

Remember, while the Optimization Score is a helpful tool, it's not the only measure of a successful campaign. Always consider your specific business goals and metrics when making decisions about your campaigns.