If a client prioritized appearing on Google Search for the targeted keywords, what is the best automatic bidding strategy for such a campaign?
Question
If a client prioritized appearing on Google Search for the targeted keywords, what is the best automatic bidding strategy for such a campaign?
Solution
The best automatic bidding strategy for a campaign that prioritizes appearing on Google Search for targeted keywords would be the "Target Impression Share" strategy. Here's a step-by-step guide on how to implement it:
- Sign in to your Google Ads account.
- In the page menu on the left, click "Campaigns."
- Click the name of the campaign you wish to edit.
- Click "Settings" in the page menu for this campaign.
- Click "Bidding" and then "Change bid strategy."
- Select "Target Impression Share."
- Set your desired "Target Impression Share" percentage. This is the percentage of the total possible impressions that you want your ads to achieve.
- Set your "Maximum CPC bid limit" (optional). This is the highest amount that you're willing to pay for a click on your ad.
- Click "Save."
This strategy will help your ads to appear more often in Google Search results for your targeted keywords, increasing their visibility to potential customers.
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