The use of email, fax, internet or telephone to communicate with specific prospects and customers is

The use of email, fax, internet or telephone to communicate with specific prospects and customers is known as direct digital marketing. This form of marketing allows businesses to deliver promotional messages directly to potential and existing customers. It is a targeted approach that is often personalized to improve engagement and conversion rates.

Here are the steps:

1. Identify the Target Audience: The first step in direct digital marketing is identifying who your target audience is. This could be based on demographics, interests, past purchases, etc.

2. Choose the Right Channels: Depending on your target audience, you need to choose the right channels to reach them. This could be email, fax, internet, or telephone.

3. Create a Compelling Message: The next step is to create a compelling message that will engage your audience and motivate them to take action.

4. Send the Message: Once your message is ready, you can send it out to your target audience through the chosen channels.

5. Measure the Results: After sending out your message, it's important to measure the results to see if your campaign was successful. This could be in terms of open rates, click-through rates, conversions, etc.

6. Adjust and Improve: Based on the results, you can adjust and improve your future campaigns to increase their effectiveness.