______ allows advertisers to use customer-related data to develop, use and evaluate targeted communications and suggestions.

The term that allows advertisers to use customer-related data to develop, use, and evaluate targeted communications and suggestions is commonly referred to as Customer Relationship Management (CRM).

CRM involves the use of technology and data analysis to understand customer behavior, preferences, and trends, enabling businesses to tailor their marketing efforts effectively. By leveraging customer data, such as purchase history, demographic information, and interactions with brand communications, advertisers can create personalized messages and campaigns that resonate with specific audience segments.

This targeted approach not only enhances customer engagement but also improves the likelihood of conversion, as consumers are more inclined to respond to communications that meet their specific needs and interests. Additionally, CRM systems provide tools for evaluating the effectiveness of these campaigns, allowing advertisers to refine their strategies over time.

In summary, CRM is a powerful strategy that integrates customer data to enhance marketing efforts, drive customer loyalty, and ultimately increase sales and profitability.