A smaller group with shared characteristics within an overall segment is called a ______.sub-segmentsampleuser groupsub-sample

The correct term for a smaller group with shared characteristics within an overall segment is called a sub-sample.

A sub-sample is a representative portion of a larger population or sample that allows researchers or analysts to draw conclusions about the larger group based on the characteristics of this smaller group. By focusing on a sub-sample, one can analyze specific traits or behaviors without needing to survey the entire population. This approach is especially useful in research methodologies where constraints like time and resources make it impractical to study the entire group. In various fields, such as marketing, social sciences, and healthcare, identifying sub-samples helps in designing targeted strategies and understanding variations within the broader segment.