Uses and Gratifications Theory has little application beyond the medium of television.Group of answer choicesfalsetrue

Examination of the Statement

1. Understanding Uses and Gratifications Theory: This theory posits that individuals actively seek out media to satisfy specific needs and desires. It highlights the role of the audience in media consumption rather than the media's influence on the audience.

2. Application Beyond Television: While initially focused on television, the theory has broadened its scope. It applies to various media forms, including the internet, social media, radio, and print media. For instance, users engage with social media platforms to fulfill needs for social interaction, entertainment, or information.

3. Evaluation of Choices: Considering the above points, the claim that Uses and Gratifications Theory has little application beyond television does not hold true. Its principles can be applied across a wide range of media to analyze audience behavior and preferences.

Conclusion

Based on this analysis, the answer to the statement is false. Uses and Gratifications Theory is applicable not only to television but also to many other media formats, indicating its broad relevance in understanding media consumption.