The term for a domain or website that a visitor comes from to reach your online platform is known as a:MediumHeaderTitleSource

The term for a domain or website that a visitor comes from to reach your online platform is known as a Source. In the context of web traffic and analytics, "Source" refers specifically to the origin of traffic that leads visitors to your site. It can be a search engine, another website, a social media platform, or direct traffic where users type your URL directly into their browser.

Understanding the source of your visitors is crucial for evaluating the effectiveness of your marketing strategies. For instance, if a considerable amount of traffic comes from social media, you might decide to invest more in social media marketing. On the other hand, analyzing sources can help identify which platforms are underperforming and may need adjustments. By leveraging analytics tools, you can gain insights into visitor behavior and optimize your web presence accordingly to enhance user engagement and conversion rates.