Which famous companies are using strategic human resource management to create organizational culture

Several famous companies are known for their strategic use of human resource management to create and maintain their organizational culture. Here are a few examples:

1. Google: Google is renowned for its unique organizational culture, which is largely driven by its strategic HR practices. The company's HR strategy focuses on innovation, freedom, and a fun work environment. Google offers numerous employee benefits, such as free meals, fitness centers, and flexible work schedules, to promote a healthy work-life balance. They also encourage continuous learning and development through various training programs.

2. Netflix: Netflix's HR strategy is centered around freedom and responsibility. They believe in hiring responsible adults and giving them the freedom to do their best work. This is reflected in their policies, such as unlimited vacation time. Netflix's culture is also characterized by transparency and open communication, with regular "360 reviews" where feedback is shared openly.

3. Zappos: Zappos is known for its unique company culture, which is largely driven by its 10 core values. These values, which include "Deliver WOW Through Service" and "Be Humble," guide the company's HR practices, from recruitment and selection to performance management and employee development. Zappos also places a strong emphasis on employee happiness and engagement.

4. Southwest Airlines: Southwest Airlines' HR strategy is focused on employee engagement and customer service. The company believes that happy employees lead to happy customers. Southwest's culture is characterized by a sense of fun and camaraderie, with various employee events and celebrations held throughout the year.

5. SAS Institute: SAS Institute, a software company, is known for its focus on employee well-being and work-life balance. The company offers a wide range of benefits, including on-site healthcare, childcare, and fitness centers. SAS's HR strategy also includes a strong focus on employee development, with numerous training and development opportunities provided to employees.

These companies demonstrate how strategic human resource management can be used to create a strong organizational culture that aligns with the company's values and business strategy.