Identify some of the factors used to divide the market in psychographic segmentation.Multiple select question.EducationInterestsAgeAttitudes
Question
Identify some of the factors used to divide the market in psychographic segmentation.
- Education
- Interests
- Age
- Attitudes
Solution
In psychographic segmentation, the market is divided based on psychological traits, lifestyle, and personality characteristics of consumers. Here are the relevant factors from your options:
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Education - This can influence consumer behavior and preferences, as individuals with different educational backgrounds may prioritize different product attributes.
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Interests - These are crucial in psychographic segmentation, as interests can determine the types of products or services consumers are likely to engage with and purchase.
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Attitudes - Understanding consumer attitudes towards various topics, brands, and issues helps in predicting their buying behavior and preferences.
Age, on the other hand, is typically categorized under demographic segmentation rather than psychographic segmentation.
Final Answer
The factors used to divide the market in psychographic segmentation include:
- Education
- Interests
- Attitudes
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