Identify some of the factors used to divide the market in psychographic segmentation.Multiple select question.EducationInterestsAgeAttitudes

Select the sample variables that are part of psychographic segmentation.Multiple select question.ConveniencePersonalityUsageLifestyle

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called

Geographic, demographic, psychographic, benefit, and volume are characteristics used to markets.

What is the Idea Scorecard used for?To divide ideasTo evaluate and select ideasTo sift out bad ideasTo categorize idea

Which method can be used to identify market gaps?Group of answer choicesSWOT analysisCompetitor analysisFinancial projectionFeasibility study