Which of the four bases of market segmentation are easy to measure?Group of answer choicesBehaviouralPsychographicDemographicGeographic

The four bases of market segmentation are Behavioral, Psychographic, Demographic, and Geographic.

1. Behavioral: This segmentation divides the market into groups based on their knowledge, attitudes, uses, and responses to the product. Measuring this can be complex as it involves understanding consumer behavior which can change and may not be easy to predict.

2. Psychographic: This segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. Measuring this can also be complex as it involves understanding subjective matters like personal values, opinions, and attitudes.

3. Demographic: This segmentation divides the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race, and nationality. These are generally factual and can be easily measured through surveys and census data.

4. Geographic: This segmentation divides the market based on geographical units such as nations, states, regions, counties, cities, or neighborhoods. This is also easy to measure as it involves factual data that can be obtained from various sources.

So, out of the four bases of market segmentation, Demographic and Geographic are the easiest to measure.