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The goal of a company displaying CSV (creating shared value) characteristics is to maximise profitsGroup of answer choicesTrueFalse

Question

The goal of a company displaying CSV (creating shared value) characteristics is to maximise profits

Group of answer choices

  • True
  • False
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Solution

To address the question regarding whether the goal of a company displaying CSV (Creating Shared Value) characteristics is to maximize profits, we must consider the essence of CSV.

Creating Shared Value (CSV) is a concept introduced by Michael Porter and Mark Kramer that emphasizes the interconnection between societal needs and business success. It suggests that businesses can generate economic value by addressing social and environmental issues, thus creating a win-win scenario for both the company and society.

  1. Understanding CSV: CSV focuses on creating economic value in a way that also creates value for society. This differs from traditional profit maximization, where the emphasis is solely on financial gains without considering broader impacts.

  2. Maximizing Profits vs. Shared Value: While profit generation is an essential aspect of any business, CSV asserts that companies should strive for long-term sustainable profit by investing in the community and environment. Hence, the goal is broader than just maximizing profits; it involves integrating business strategies with societal benefits.

Conclusion

Given this understanding, the statement that "the goal of a company displaying CSV characteristics is to maximize profits" is False. The ultimate aim of CSV is to create a balance where both the company profits and societal benefits are realized.

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