Adding value to products and services sold to consumers in households for their personal or family use is known as .

Adding value to products and services sold to consumers in households for their personal or family use is known as consumer value addition or simply value addition. This process involves enhancing the utility, desirability, or quality of a product or service to make it more appealing to consumers.

Value addition can occur through various means such as improving product features, enhancing customer service, or even through branding and marketing strategies that communicate the benefits of a product effectively. For instance, a company may add value to a basic food item by packaging it attractively or by providing recipes and serving suggestions that enhance the customer's experience.

This concept is central in marketing and product development, as it directly influences consumer satisfaction and purchasing decisions. In a competitive market, companies that effectively add value to their offerings can differentiate themselves and cultivate loyalty among their customer base.