The goal of your Google Video campaign is to grow consideration.What should your bidding solution optimize toward?ViewsImpressions

Step 1: Break Down the Problem

To determine the best bidding solution for a Google Video campaign aimed at growing consideration, we need to assess the goals of the campaign related to impressions and views.

Step 2: Relevant Concepts

• Consideration: This refers to increasing the likelihood that potential customers think about your product or service favorably.
• Bidding Solutions: In digital advertising, bidding solutions can be tailored to achieve different campaign goals. Bidding towards views or impressions affects how ads are presented and to whom.

Step 3: Analysis and Detail

1. Views: Optimizing for views means that the campaign will focus on getting as many users as possible to actually watch the video content. This can be particularly useful if the goal is to raise awareness and interest in your product.

2. Impressions: Bidding for impressions means that the campaign aims to show the ad to as many people as possible, regardless of whether they watch the content. This might not be as effective in creating a meaningful consideration since it doesn't guarantee engagement.

Given that the goal is to grow consideration, which involves engaging users more deeply with the content and encouraging them to think about your brand, optimizing for views is more aligned with this objective.

Step 4: Verify and Summarize

After analyzing both options, it's clear that while impressions measure the reach, views indicate engagement and interest. Growing consideration requires engagement, which is better represented by views.

Final Answer

For a Google Video campaign aimed at growing consideration, your bidding solution should optimize toward Views.