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What campaign objective is not offered for consideration campaigns? Clicks to enter website Pre-Roll videos Reach Followers

Question

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Solution

To determine which campaign objective is not offered for consideration among the options listed, we need to analyze each one in the context of typical advertising campaign objectives.

  1. Clicks to enter website: This objective focuses on driving traffic to a website. It is a common campaign goal in digital marketing, aimed at increasing the number of visitors to a specific site.

  2. Pre-Roll videos: This refers to video ads that play before the main content. While it is a popular ad format, it is more about the medium rather than a measurable objective like conversions or engagement.

  3. Reach: The reach objective aims to maximize the number of people who see the ad. It is a standard campaign objective used to increase brand awareness.

  4. Followers: This objective focuses on increasing the number of followers on a social media platform. It is another common goal in social media marketing campaigns to enhance engagement and audience size.

Analysis:

Upon reviewing the four options, "Pre-Roll videos" stands out because it refers to a specific format rather than a measurable objective. The other three options (Clicks to enter website, Reach, and Followers) directly reflect campaign goals.

Final Answer:

Pre-Roll videos is not offered as a campaign objective for consideration campaigns.

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