Which 2 Es can affect a consumers' purchasing decisions, employee morale and a business profitability when operating internationally?

The two Es that can affect a consumer's purchasing decisions, employee morale, and a business's profitability when operating internationally are "Economics" and "Environment".

1. Economics: The economic conditions of the country where the business is operating can greatly affect all aspects of a business. For example, if the economy is strong, consumers are more likely to make purchases, which can increase a business's profitability. On the other hand, if the economy is weak, consumers may be less likely to make purchases, which can decrease a business's profitability. Additionally, the economic conditions can also affect employee morale. If the economy is strong, employees may feel more secure in their jobs, which can increase morale. Conversely, if the economy is weak, employees may feel less secure, which can decrease morale.

2. Environment: The environment in which a business operates can also have a significant impact. This includes both the physical environment (such as the climate and geographical location) and the social environment (such as the culture and political climate). For example, if a business is operating in a location with a harsh climate, it may have to spend more money on things like heating or cooling, which can decrease profitability. Similarly, if a business is operating in a country with a different culture or political climate, it may have to adapt its products or marketing strategies, which can also affect profitability. The environment can also affect employee morale, as employees may be happier and more productive in a positive and supportive environment.