Research shows the two key factors shaping the decision to purchase online are utility and trust.Group of answer choicesTrueFalse

Answer

The statement is True. Research in consumer behavior suggests that two pivotal factors influencing the decision to purchase products or services online are indeed utility and trust.

1. Utility refers to the perceived value that a consumer derives from a product or service. This includes factors such as price, convenience, and the specific benefits that meet the consumer's needs.

2. Trust relates to the consumer's confidence in the online platform or seller. Concerns such as data security, product quality, customer service, and website credibility play a significant role in whether a consumer feels safe making a purchase.

The interplay of these two factors is essential in shaping consumer behavior in e-commerce, as consumers are more likely to make a purchase when they find both high utility in the offered products and a trustful buying environment.