Consumers choose the online channel primarily due to social media influence.Group of answer choicesTrueFalse

This statement appears to be a claim about consumer behavior regarding online shopping and the influence of social media.

1. Evaluating the Statement: The claim states that consumers primarily choose online shopping due to the influence of social media. This implies a significant correlation between social media use and the decision-making process of consumers in the context of online shopping.

2. Understanding Consumer Behavior: Research shows that social media does play a vital role in shaping consumer perceptions and can heavily influence purchase decisions. Many consumers rely on recommendations and reviews from social media platforms before making purchases online.

3. Conclusion: While the influence of social media on consumer decisions is significant, it may not be the only factor driving online shopping choices. Other factors such as convenience, product availability, and pricing are also critical. Therefore, while the statement holds some truth, it may be an oversimplification to say that social media influence is the primary reason for choosing online channels.

In conclusion, whether the statement is true or false can depend on the context, but based on current trends, I would lean towards True. However, it is important to acknowledge that this influence is one of many factors.