Budget is controlled at which level? Ad level Campaign level Ad set level Account level

Budget Control in Advertising

In advertising platforms, budgets can be controlled at different levels, each serving a specific purpose. The primary levels include:

1. Account Level: This is the highest level where overall budgets can be set for all campaigns and ad sets within the account. Setting a budget at this level allows for a comprehensive view of total spending and limits.

2. Campaign Level: Budgets can also be set specifically for individual campaigns. This allows advertisers to allocate specific amounts to each campaign based on its objectives or expected performance.

3. Ad Set Level: This is a more granular level where budgets can be controlled for specific ad sets within a campaign. This is helpful when different audience segments or placements require distinct budget considerations.

4. Ad Level: Generally, budgets are not controlled at this level. The focus is more on targeting, creatives, and specific placements.

Conclusion

Budgets are primarily controlled at the Account Level, Campaign Level, and Ad Set Level. However, the finest granularity is typically at the Ad Set Level, where specific budget allocations can effectively optimize performance based on audience targeting and other factors.