Which of the following is a reason why direct channels are prevalent?Customers insist on itSales process delivers valueCustomers are largeAll of these
Question
Which of the following is a reason why direct channels are prevalent?
- Customers insist on it
- Sales process delivers value
- Customers are large
- All of these
Solution
All of these reasons can explain why direct channels are prevalent.
-
Customers insist on it: Some customers prefer direct channels because they want to interact directly with the company. They may feel that this gives them better control over the transaction or that it allows them to get better service.
-
Sales process delivers value: The sales process itself can deliver value to customers. This can be especially true in B2B contexts, where the sales process often involves a significant amount of consultation and customization.
-
Customers are large: Large customers often have complex needs and may require a level of service that can only be provided through direct channels.
So, the answer is "All of these".
Similar Questions
2 pointsPrivacy of the customer is an integral part of value delivery process among which channel? Digital ChannelOfficial ChannelA and B None of the above
True or False: Channels can create efficiency for consumers and brands.TrueFalse
The driving force behind marketing-channel decisions should be:Select one:a.convenience.b.environmental concerns.c.cost reduction.d.customer satisfaction
One approach to focusing is to service either industrial buyers or consumers, but not both.Question 3Select one:TrueFalse
True or False: Customers purchasing patterns will always match a companies’ preferred channel for selling its products.TrueFalse
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.