Briefly describe the difference between attitude rating scales and ranking scales andindicate when the two are used.

Attitude rating scales and ranking scales are both tools used in research to measure subjective data, but they are used in different ways and for different purposes.

1. Attitude Rating Scales: These are used to measure the intensity of a respondent's feelings or attitudes towards a particular subject or topic. They allow respondents to express how much they agree or disagree with a certain statement on a linear scale. The most common example of this is the Likert scale, which typically has five or seven points ranging from "strongly disagree" to "strongly agree". This type of scale is used when researchers want to understand the strength or depth of feelings or attitudes.

2. Ranking Scales: These are used when researchers want to understand preferences or priorities among a set of options. Respondents are asked to rank a list of items in order of preference or importance. This type of scale does not measure the intensity of feelings or attitudes, but rather the relative preference or importance of different options.

In summary, attitude rating scales are used when the intensity of feelings or attitudes is important, while ranking scales are used when the relative preference or importance of different options is important.