Marketing researchers are free to use customer data in any way they need to, as long as the researchers did not collect it.True false question.TrueFalse

A global marketing mix is more complicated than a domestic marketing mix.True false question.TrueFalse

In the service industry, customer satisfaction is often based on perception.True false question.TrueFalse

Developing a unique mix of goods and services for each individual customer is called one-to-one marketing.True false question.TrueFalse

Product based departmentalization generally allows for focused development and marketing for that product.True false question.TrueFalse

The source domains of marketing analytics methods include psychology, sociology, econometrics, and linguistics.True false question.TrueFalse