Reach is the average number of times a person in the target audience is exposed to the advertisement. True False
Question
Reach is the average number of times a person in the target audience is exposed to the advertisement.
True
False
Solution
The statement "Reach is the average number of times a person in the target audience is exposed to the advertisement" is False.
Explanation:
- Reach refers to the total number of different people or households that are exposed to an advertisement at least once during a specific time period. It indicates the breadth of the audience.
- In contrast, the concept of the Frequency relates to the average number of times an individual in the target audience is exposed to the advertisement.
Thus, reach focuses on how many unique viewers see the advertisement, while frequency measures how often they see it.
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