What is the primary concern in the 'selling concept' of marketing? Customer relationships Social responsibility Product quality Overcoming consumer resistance

The primary concern in the 'selling concept' of marketing is Overcoming consumer resistance.

Explanation:

The selling concept operates under the assumption that consumers will not buy enough of the company’s products unless it undertakes a substantial selling and promotion effort. This concept is prevalent for products that have a high turnover rate but may not necessarily have an inherent demand, as seen often with unsought goods like insurance or cemeteries.

Companies focusing on the selling concept often prioritize aggressive sales tactics aimed at persuading customers to purchase the product rather than nurturing long-term customer relationships or focusing on social responsibility or product quality. Thus, the core objective is to overcome any consumer resistance to ensure sales, leading to profitability in the short term.