True or False QuestionPromotional positioning is the natural result of market segmentation.True false question.TrueFalse

The statement "Promotional positioning is the natural result of market segmentation" can be evaluated as follows:

Market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics. Once the market is segmented, businesses can tailor their products, services, and promotional strategies to meet the specific needs and preferences of each segment.

On the other hand, promotional positioning refers to how a product or brand is perceived by consumers in relation to competing products. Effective promotional positioning is often based on the understanding gained through market segmentation since it allows businesses to target their promotional efforts more effectively.

Therefore, we can conclude that market segmentation indeed informs and often leads to more effective promotional positioning.

Final Answer

True.