La liste des critères d'efficacité de la segmentation des marchés est la suivante : mesurable, exploitable et accessible ?Question 23Réponsea.Fauxb.Vrai

Answer

The statement regarding the criteria for effective market segmentation as being measurable, actionable (or exploitable), and accessible is indeed correct. Therefore, the appropriate response is:

b. Vrai

Explanation

1. Measurable: This means that the segments can be quantified in terms of size and purchasing power.

2. Actionable (Exploitable): This indicates that the segments can be effectively targeted and that specific marketing strategies can be developed to meet their needs.

3. Accessible: This signifies that the segments can be reached and serviced effectively through marketing channels.

To summarize, segmentation that is measurable, actionable, and accessible ensures that a company can effectively target and serve its market, making the statement true.