### Answer to the Question

To determine which option is NOT a criterion for effective segmentation, we need to assess the common criteria used in market segmentation. Typically, effective segmentation should be:

1. **Actionable**: The segments should be able to be targeted with specific marketing actions.
2. **Measurable**: The size and purchasing power of the segments should be quantifiable.
3. **Accessible**: The segments should be reachable through marketing communication.
4. **Sustainable**: Although this term might imply maintaining segments over time, it is not one of the primary criteria.

### Conclusion

The option that is NOT a recognized criterion for effective segmentation is:
**c. Sustainable**.

Question

### Answer to the Question

To determine which option is NOT a criterion for effective segmentation, we need to assess the common criteria used in market segmentation. Typically, effective segmentation should be:

1. **Actionable**: The segments should be able to be targeted with specific marketing actions.
2. **Measurable**: The size and purchasing power of the segments should be quantifiable.
3. **Accessible**: The segments should be reachable through marketing communication.
4. **Sustainable**: Although this term might imply maintaining segments over time, it is not one of the primary criteria.

### Conclusion

The option that is NOT a recognized criterion for effective segmentation is:
**c. Sustainable**.

Knowee AI · Accepted Answer

### Answer to the Question

To determine which option is NOT a criterion for effective segmentation, we need to assess the common criteria used in market segmentation. Typically, effective segmentation should be:

1. **Actionable**: The segments should be able to be targeted with specific marketing actions.
2. **Measurable**: The size and purchasing power of the segments should be quantifiable.
3. **Accessible**: The segments should be reachable through marketing communication.
4. **Sustainable**: Although this term might imply maintaining segments over time, it is not one of the primary criteria.

### Conclusion

The option that is NOT a recognized criterion for effective segmentation is:
**c. Sustainable**.

Which one is NOT a criterion for effective segmentationQuestion 4Answera.Actionableb.Measurablec.Sustainabled.Accessible

Question

Which one is NOT a criterion for effective segmentation

Solution

Answer to the Question

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