Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?
Question
Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach?
Solution
The two keywordless campaign types that marketers can leverage for the sake of driving incremental reach are:
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Display Campaigns: These campaigns allow marketers to reach a wide audience across millions of websites, videos, and applications. They use targeting methods like demographics, interests, and detailed demographics to reach a specific audience.
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Video Campaigns: These campaigns allow marketers to show video ads on their own or within other streaming video content on YouTube and Google Video Partners. This can help in reaching a larger audience and driving more traffic.
Both these campaign types do not require keywords and can help in driving incremental reach.
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