Early are the category of consumers who begin to use a product or service immediately following innovators. (Remember to type only one word in the blank.)

Early are the category of consumers who begin to use a product or service immediately following innovators. (Remember to type only one word in the blank.)

The stage of the life cycle for a new product or service category usually starts with a single firm, and innovators are the ones to try the new offering.

To determine if consumers can recognize an ad, marketers often use a(n) test. (Enter one word in the blank.)

Core benefit:The fundamental need or want that consumers satisfy by consuming the product or service. For example, the need to process digital images.

Fill in the Blank QuestionFill in the blank question.Preset costs for delivering a product or service under normal conditions are called costs.