What type of ad format allows advertisers to include images, videos, and rich media?

The type of ad format that allows advertisers to include images, videos, and rich media is known as Rich Media Ads. Rich media ads are interactive and highly engaging; they can incorporate various elements such as animations, audio, video, and other forms of interactive content. This format is especially effective in capturing the audience's attention and enhancing user engagement compared to standard display ads, which typically consist of static images and text.

Rich media advertisements can be delivered through various digital platforms, including websites and mobile apps. They are often used in online marketing campaigns to drive brand awareness, increase conversions, and improve user interaction with the advertising content. Examples of rich media ads include expandable banner ads, floating ads, and video ads that play within a webpage.