Which ad format in Google Ads is designed for promoting mobile app installations?

The ad format in Google Ads that is designed for promoting mobile app installations is called "App Install Campaigns." This ad format allows advertisers to create ads specifically tailored for mobile devices and target users who are likely to download and install their mobile app. Here are the steps to set up an App Install Campaign:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab.
3. Click on the blue "+" button to create a new campaign.
4. Select the goal of your campaign as "App promotion."
5. Choose the campaign type as "App Install Campaign."
6. Enter the name of your campaign and select the app you want to promote.
7. Set your budget and bidding strategy.
8. Define your target audience by selecting relevant demographics, interests, and behaviors.
9. Create compelling ad creatives that showcase your app's features and benefits.
10. Set up conversion tracking to measure the success of your campaign.
11. Review and finalize your campaign settings.
12. Launch your App Install Campaign and monitor its performance regularly.

By following these steps, you can effectively promote your mobile app installations using the App Install Campaign ad format in Google Ads.