is the third P and refers to the company making the product readily available where the customer wants it.

The third P you're referring to is "Place" in the marketing mix. The marketing mix is often known as the 4 Ps: Product, Price, Place, and Promotion.

"Place" refers to the distribution of the product. It involves making the product available in the right place, at the right time, in the right quantities, while keeping storage, inventory and distribution costs to an acceptable level. It's about getting the products to the customer where and when they want them.

For example, a high street shop is in a place where lots of potential buyers will pass by. On the other hand, a product could be sold online and delivered to the customer directly. The choice of place depends on the product and the overall marketing strategy.