The function of distribution is represented in the 4 P's of the marketing mix as utility.

The statement seems to refer to the concept of "utility" in the context of marketing distribution, specifically within the framework of the 4 P's of the marketing mix, which are Product, Price, Place, and Promotion. Utility in marketing typically refers to the value or benefit that a consumer derives from a product or service.

1. Understanding Utility: In marketing, utility refers to the satisfaction or benefit that a product provides to consumers. This can be broken down into form utility (the product itself), time utility (availability when needed), place utility (availability where needed), and possession utility (the transfer of ownership).

2. Distribution's Role: Distribution, represented in the "Place" component of the 4 P's, is crucial for creating utility. Effective distribution strategies ensure that products are available to consumers in the right locations and at the right times, greatly enhancing time and place utility.

3. Actual Application: Companies develop distribution channels that align with consumer behavior and needs. For example, using e-commerce platforms increases time utility, as products can be purchased 24/7, while strategic partnerships with retailers enhance place utility by ensuring product availability in various locations.

In summary, the distribution function within the 4 P's does indeed create utility by ensuring that products are available in a way that meets customer expectations, thus adding significant value to both the product and the purchasing experience.