The work of watching is the work that these audiences do in creating and sustaining captivating structures of feeling.

This statement suggests that the act of watching—whether it be a film, a performance, or any form of media—involves more than just passive observation; it requires active engagement from the audience. Here, "work" refers to the mental and emotional effort that viewers invest in understanding, interpreting, and emotionally connecting with the content they consume.

1. Engagement and Interpretation: Audiences contribute to the creation of meaning by interpreting the narrative, visuals, and themes within the work. This interpretative work is crucial as it adds depth to the viewing experience, shaped by personal backgrounds and emotional responses.

2. Sustaining Structures of Feeling: The term "structures of feeling" indicates the shared emotional experiences that arise within a society or community, often reflecting cultural norms and values. The audience plays a role in sustaining these emotions through collective viewing experiences, discussions, and social interactions that reinforce those feelings.

3. Cultural Significance: This idea highlights the cultural significance of audiences in media consumption, suggesting that their collective engagement can alter or reinforce societal narratives and emotions over time.

In summary, the work of watching is an active process where audiences shape their understanding and emotional connection to media, thereby participating in the creation of cultural narratives and emotional landscapes.