Dividing the market based on specific features of the product preferred by your target market, such as flavor, is segmentation.

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs or characteristics. This process allows businesses to tailor their products, services, and marketing efforts to meet the specific preferences and demands of different groups.

When it comes to dividing the market based on specific features of the product, such as flavor, this is a form of segmenting known as product segmentation. In this context, consumers can be grouped based on their preferences for different flavors, which may range from sweet and fruity to savory or spicy.

By understanding these preferences, a company can focus its resources on developing flavors that appeal to its target segments, leading to potentially higher customer satisfaction and loyalty. This targeting can also dictate how a company positions its brand in the marketplace, which flavor profiles are emphasized in advertising, and which products are stocked in retail locations based on regional preferences.

In conclusion, segmentation is a critical marketing strategy that enhances a company’s ability to meet consumer needs effectively by recognizing and catering to distinct tastes and preferences.